Saturday, March 15, 2014

MAKING THE MOST OF OPPORTUNITY!

A week and a half ago I had the opportunity to take advantage of a VIP day with my Business/Life Coach, Michelle Weimer  in Colorado Springs. It was amazing.  I learned so much about me and what was important to me.  I also got really clear on whom I was serving and my ideal clients with my social media business.  We also worked on a launch I’m going to be working on for this year in business.  Pretty cool! Huh!
I really believe because I stepped out of my comfort zone in many ways for that one day it paved the way for some wonderful opportunities.  Since that day, I have closed business, a speaking gig and I’m running smoothly with a Virtual Event I’m hosting with over 20 speakers that will air at the end of the month.
There is a great quote by Milton Berle that says  “If opportunity does not knock, then build a door” I love this quote because it is basically saying that don’t wait around and wait for opportunity, go out and work and build a door so when it does come you are prepared to open it.  At least this is what it means to me.  You have to get out there and make your own opportunities.  You have to build that door!
So my question is this are you making your own opportunities?
I believe one of the biggest opportunities out there for the small business is Social Media.  The problem is most of us are missing it.
I would like to share with you 3 opportunities for you create when using social media.
The first opportunity that is right in front of you is listen first and then engage! I believe if you will listen you find an opportunity somewhere to connect and engage with potential clients.  Start going into various groups that are your target market and listen to what is going on in that group and then start commenting on the posts or answer some questions.  Some will see you and want to know more about you and then the many possibilities are out there.
The 2nd way to create opportunity is to share good content that solves your target markets problem.  This opportunity to share this across all the social media boards gets you major visibility.  I shared some of my content on some groups last week and I got person who wanted to know more about what I did with social media and ask me some questions.  And I got a client , I was hired.
The 3rd way to create opportunity is my #1 strategy for getting a client and it’s on the linkedin platform.  What I do is when someone asks to connect with me I write a personal note to every one I accept saying, "Just saying a hello and great connecting with you.  If I can help you in any way just reach out."  The cool thing is I end up with several reach outs asking me if they can set up a call with me to learn more about social media.  I have gotten many clients using this strategy.  So don’t miss out on Creating your opportunities because you never know who is watching.