A week and a half ago I had the opportunity to take advantage of a VIP day with my Business/Life Coach, Michelle Weimer
in Colorado Springs. It was amazing. I learned so much about me and
what was important to me. I also got really clear on whom I was serving
and my ideal clients with my social media business. We also worked on a
launch I’m going to be working on for this year in business. Pretty
cool! Huh!
I really believe because I stepped out of my comfort
zone in many ways for that one day it paved the way for some wonderful
opportunities. Since that day, I have closed business, a speaking gig
and I’m running smoothly with a Virtual Event I’m hosting with over 20
speakers that will air at the end of the month.
There is a great
quote by Milton Berle that says “If opportunity does not knock, then
build a door” I love this quote because it is basically saying that
don’t wait around and wait for opportunity, go out and work and build a
door so when it does come you are prepared to open it. At least this is
what it means to me. You have to get out there and make your own
opportunities. You have to build that door!
So my question is this are you making your own opportunities?
I believe one of the biggest opportunities out there for the small
business is Social Media. The problem is most of us are missing it.
I would like to share with you 3 opportunities for you create when using social media.
The first opportunity that is right in front of you is listen first and
then engage! I believe if you will listen you find an opportunity
somewhere to connect and engage with potential clients. Start going
into various groups that are your target market and listen to what is
going on in that group and then start commenting on the posts or answer
some questions. Some will see you and want to know more about you and
then the many possibilities are out there.
The 2nd way to
create opportunity is to share good content that solves your target
markets problem. This opportunity to share this across all the social
media boards gets you major visibility. I shared some of my content on
some groups last week and I got person who wanted to know more about
what I did with social media and ask me some questions. And I got a
client , I was hired.
The 3rd way to create opportunity
is my #1 strategy for getting a client and it’s on the linkedin
platform. What I do is when someone asks to connect with me I write a
personal note to every one I accept saying, "Just saying a hello and
great connecting with you. If I can help you in any way just reach
out." The cool thing is I end up with several reach outs asking me if
they can set up a call with me to learn more about social media. I have
gotten many clients using this strategy. So don’t miss out on Creating
your opportunities because you never know who is watching.
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